About Bark
Bark helps protect children online from cyberbullying and online predators.
Responsibilities
You will:
- Own our ambitious growth aspirations, leading the strategy and day-to-day implementation of our entire marketing function
- Develop, communicate and execute the overall marketing strategy
- Contribute to product roadmap, design, and UI/UX discussions
- Oversee copy and design choices for all marketing initiatives
- Conduct in-depth market and customer research
- Build a scaleable acquisition model through paid channels
- Execute and manage marketing budget
- Create and measure KPIs such as conversion rates, user acquisition, satisfaction and renewal rates and engagement rates
You have:
- 5+ years of experience in senior marketing leadership roles (consumer subscription software product strongly preferred)
- Demonstrated success running and optimizing digital paid advertising campaigns, and conversion funnel optimization